AxlPrivacy policy
Effective November 4, 2026
Axl is a voice companion for the road, made by Breakover Digital LLC, a Utah company. This policy says what Axl and heyaxl.com collect, where it goes, how long it stays, and how you remove it. Questions: privacy@heyaxl.com.
What stays on your phone
- Your voice. Speech is turned into text on your iPhone by Apple's on-device speech recognition. Audio of your voice is never sent to us.
- Your memories. What Axl remembers about you lives on your phone, and in your private iCloud if you turn that on. You can see, change and delete them in Settings > Memory.
- Your name and rigs, the places you share with Axl, and your car's readings from an OBD-II adapter stay on your phone. The latest of them are sent with each request so Axl can answer (below).
- Your own AI key, if you bring one, is stored in your iPhone's Keychain.
What is sent with a request, and to whom
When you talk to Axl, your phone sends our server the words you said, plus what Axl needs to answer well: where you are (place, road, heading, speed, local time), your name and rig, the latest car readings, your trip's destination, and a place you shared in the last 24 hours. You can turn off location sharing in Settings.
Our server passes the conversation to these services to produce Axl's answer:
| Service | What it gets | Why | Their use |
|---|---|---|---|
| Anthropic (Claude) | Your words, the recent conversation, the context above, tool results | Axl's answer | Under Anthropic's commercial terms, not used for training; deleted within 30 days unless flagged for misuse. |
| OpenAI or xAI, only if you bring your own key | The same as above, sent with your key | Axl's answer on your own AI account | Governed by your agreement with that provider. Your key is used for your requests only and is not stored on our server. |
| Google (Routes) | The start and end of a route, never who you are | Live traffic on your way | Google Maps Platform terms. |
| Apple (Maps, Weather, Music, Apple Intelligence) | The place, search or request, from your phone | Maps, weather, music, and the phone's own AI when it answers | Apple's privacy policy. |
Axl's spoken voice is made on our own servers, not by a third party. We never send your conversations to anyone as "feedback" or for training, and we do not train any model on them.
What our server keeps, and for how long
- Conversations are kept so you can pick up where you left off, then deleted 24 hours after the conversation ends, or sooner if you choose in Settings. "Off the record" keeps nothing.
- Your trip journal and saved summaries are kept until you delete them or your account.
- Everything above is encrypted at rest with a key for your account alone.
- Usage numbers (how long Axl took to answer, which model, cost, which features), never what was said.
- Logs hold operational lines only (timings and error kinds), never your words or Axl's answers, and are kept for up to 7 days.
- Bug reports you dictate to Axl are sealed, readable only by our support team, and kept until the issue is resolved, for no more than 90 days.
Accounts and security
- You sign in with Apple or Google through our own sign-in service. We receive your account identifier and the email that service shares, often an Apple private-relay address.
- Your device proves it runs the real Axl app (Apple App Attest) before it can talk to our server.
- Traffic between your phone and our server is encrypted and passes through Cloudflare.
Your choices
- Turn off location sharing, captions or memory in Settings.
- Delete a memory, a journal entry or a conversation, or delete your account in the app's Settings. Deleting your account removes your conversations, journal, the memories we hold and your devices.
- Ask what we hold about you, or ask us to delete it, at privacy@heyaxl.com.
heyaxl.com and the launch list
- If you ask to be told when Axl launches, we keep your email address, the phones you picked, the country your connection comes from, and the time you signed up.
- We use it only to tell you about Axl's launch. We never sell it or share it for advertising.
- It is stored with Cloudflare, which runs this site. To be removed, email privacy@heyaxl.com.
- This site sets no cookies and runs no analytics or advertising scripts.
Children
Axl is not for children under 13, and we do not knowingly collect their information.
Changes
We will update the date above and say so in the app when this policy changes.